Summer Roadshow. Promotional Films.
The Brief
University of Cumbria have a great reputation, and are very well known across the nation. We had a brief to produce content from promotional material, to national campaigns filming all around the country.
The University held a massive national campaign which focused on recruiting prospective students from all over the UK. We were required to shoot, and edit projects on a daily basis. We shot in various cities including Belfast, Newcastle and London.
Every year the University hold a Summer School for students looking to attend the University. It's designed to give students an insight into what to expect when they start. The 5 day event covers everything from academic lessons to shopping for your dinner. We were required to capture every aspect of their Summer School and create a short film to promote the event to prospective students. We also did another project similar to this featuring international students.
The Challenge
This project lasted over a month, and it was massively important for us to produce high quality content, and to be able to get it turned over and edited within very tight deadlines. Logistically there was a lot to consider- many of the shoots included staying the night and shooting on the go- including an oversees visit to Belfast.
We spent a number of days at the Lancaster campus and also at the London and Carlisle campus. We were very conscious of making sure we captured the right balance of activities the Summer School offered to the students to make sure the film best reflected the student experience.
We managed to complete all of our work and produced a vast amount of content for University of Cumbria. More projects will be ongoing.